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SEAN JOHN RIMS AND WHEELS P. Diddy Brings Bling Bling to the Automotive World Sean "Puffy" Combs, aka Puff Daddy or P. Diddy has certainly made his mark on the hip hop world with his own record label and clothing line. Sean Combs has become a media icon since his rise after former friend Notorious BIG was gunned down in a gang related homicide. P Diddy several years ago started his own brand of designer clothing under the brand name "Sean John" and has been extremely successful. With his influence over the hip hop and urban world, Combs debuted a new line of luxury rims to be released in the upcoming year at the Detroit Auto Show. His new line of wheels consists of chrome plated alloys that are designed to compliment high end luxury automobiles such as BMW, Lexus, Audi, Mercedes Benz and Infinity. Each of these rims runs from $700 to $3000 per wheel. The 50-50 joint venture between Combs' Bad Boy Worldwide Entertainment Group and Kansas City's Weld Wheel Industries Inc. was announced Thursday at the New York International Auto Show. SJC Wheels LLC will produce and sell "Sean John Wheels," named for the entertainer. They hit stores next month, retailing at between $700 and $3,000 each. "Wheels have become a fashion statement — a badge of taste and style," Combs said. "We see an opportunity to bring excitement to the wheel category by delivering the Sean John sophisticated design with the best quality production." Partner Greg Weld, the founding president and chief executive of Weld Wheel, said Combs had told him he'd show him how to "bring some sexy" to the wheel business. Weld, a 61-year-old former auto racing driver who started his wheel manufacturing business in 1970, was a little overwhelmed at the attention attracted by his new partner, marveling at his ability to work a crowd and "build his brand." "He is an icon in the urban market and the urban market is huge, the single biggest segment of wheel business," Weld said. "But we did not know how to tap into that market. Having a personality or high-profile person is a little like Nike getting together with Michael Jordan. It increases recognition." "In the urban market, they call it 'bling-bling' which means showy, shiny and 'Look at me, I have a lot of bling,'" he said. "The way we've designed spokes, holes, the features, it looks like it is aggressively moving when it's not even moving." We expect this new line of luxury alloys to do well on the market due to Puff Daddy celebrity status combined with the consistant lure of high profile automotive products. Some of the wheels debuted at the Detroit auto show include: Apollo, Ares, Atlas, Chaos, Eos, Poseidon, and Hermes, named after icons of Greek Mythology. RELATED ARTICLES, REVIEWS AND SITES:
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